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🛒Shop

Promote your merchandise directly inside your Fanzone.

Last updated on August 4, 2021

đŸ›ïž Shop Block

The Shop Block allows you to feature and promote your merchandise directly inside your Fanzone. Whether you're offering jerseys, limited-edition drops, or partner products, this block connects your store with your fan engagement platform in just a few clicks.

 

đŸ§© What is the Shop Block?

The Shop Block is a visual module that lets you highlight specific products from your online store. You can use it to:

  • Promote official merchandise (e.g. matchday shirts, collector items)
  • Highlight exclusive drops or limited collaborations
  • Redirect fans to your e-commerce platform (Your store, Nike, Fnac, etc.)
Fans discover and interact with your merch in the same space where they play and engage—creating a seamless fan journey from activation to conversion.
 

⚙ How to set up the Shop Block

To add a Shop Block:

  1. In the Builder, add a new “Shop” block from the block list
 
 
Notion image
  1. Fill in the following fields:
      • Title (e.g. “New In”, “Official Jerseys”, “Get Yours”)
      • Shop link – paste the URL of your online store (e.g. store.psg.fr)
          • Notion image

          ➕ You can click the magic wand icon to let the AI auto-import the latest featured products from your store, including:

        • Product name
        • Image
        • Price
 
  1. Add or adjust product visuals manually if needed
      2. Notion image
 
  1. Customize the CTA button (e.g. “See the shop”, “Shop now”) or hide it with the eye
      2. Notion image
 
  1. Choose how the block behaves:
      • Open in a new tab
      • Overlay on content
      • Replace full screen
          • Notion image
 
  1. Style the block from the “Style” tab to match your visual identity
 

💡 Use cases

  • Promote limited drops
  • Highlight exclusive collabs or seasonal campaigns
  • Link to external stores like your official club shop, Nike, Fnac, etc.
You can update visuals and product links at any time, even mid-season, without disrupting the rest of your Fanzone.
Notion image
 

🧠 Best practices

  • Use high-quality images and short, impactful titles
  • Feature between 1 and 4 products for optimal visibility
  • Update regularly to keep your merch offer fresh
  • Combine with in-app messages or seasonal banners to drive traffic
 
 
 
 
 
 
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