Your experience is a microsite, meaning that it is accessible with a link and on web page (with an internet connexion).
The avantage is that you can share it on a great variety of channels and therefore multiply points of contact with your target.
1. In which channels share your experience
A. Share your experience on social media
You should privilege sponsored posts on social media in order to guarantee an important traffic on the experience.
On every social media platform, the experience will open on a webview of the app so that the user doesn't have to leave it. He can then navigate easily and go back to the social media page once he finished the game.
As an organic or sponsored post, most of the formats are performing when it comes to share a Fastory experience.
Discover the best Facebook Ads formats.
As a Swipe-up link in a Story (organic or sponsored) or in bio.
TikTok
As an organic or sponsored post.
Discover why you should buy ads on TikTok.
X
As an organic or sponsored post.
Snapchat
As an organic or sponsored post.
B. On a website
You can integrate your experience in iframe on a website or blog page.
Discover our different types of integrations.
C. By email
With a CTA in a newsletter for example.
D. By sms
With a link integrated on the SMS.
E. In a push notification
With a link integrated on the notification.
F. On a physical site (points of sale, fair, giant screen...)
With a printed QR code or a QR code broadcasted live on a giant screen.
2. Personalized the meta properties
The meta properties of your experience will be extremely important when you’ll share your experience on your social media pages. Indeed, by personalizing them you will define how your publication will be displayed on your pages :
- Go to the
Publishtab of your experience
- Personalize the meta properties by choosing : the title, the description and the image for your published experience
3. Use tracked links with UTMs
UTMs are variables inserted into a link, in order to be able to track where users come from, in a very precise way.
After publishing your experience, you will be able to share on each of your channel a link with UTMs which will allow you to identify the sources of your audience for example.
The links in the Publish tab are default links with the URL of your game and a Source UTM that you can share directly. You can also insert your own UTMs if needed.
We strongly recommend you to use UTMs, which allow you to make preciser analysis of your game analytics and performance.